+ Postermodernism
+ POP is born
+ Experimental Alternative Publishing
+ Styles of Graphic Design appeal to the counterculture youth
+ Dizzying Euphoria
+ Push Pin Studios ( Milton Glasser, Seymore Chwast)
+ New Wave Typography
+ Wolfgang Weingart
+ California accepted the new wave more then East coast (tight strung/corporate)
+ From New Wave- Wide Letter spacing, bold stair stepped rules- rule lines punctuating space, diagonal type, mixing typefaces or weight changes within words type reserved from a series of bars
+ Paula Scher
+ Deconstruction
+ Ed Fella inspires "Grunge"
+ David Carason - Disruptive and disturbed
+ 80's type explosion
+ Post-Structuralism
+ Image Reads
+ High/Low Juxtaposition
Deconstruction is a very interesting movement. Never knowing that there was such a category it was really surprising to see all the work that was done. Viewing the work that was presented, it is easy to see how work lost its originality. However, while seeing very similar works that were changed a little bit, I think not being truly original is made up for how it was cleverly switched switched around such as the iPod slide that was shown. I remember reading that Apple took a reference from somewhere and made it their own. How reputable that was I do not know but, the fact that many people after viewing their ad and ran with it is impressive. Even non designers saw its impact and switched it around.
Learning about the past and the steps that were taken that got us to this point in design is powerful. Some may say it took a turn for the worst. Some may say its a growing innovation. Either way everything is tied in together and we can only learn from the past and elaborate on it.
Wednesday, April 14, 2010
Design Discourse(2nd part from Discourse #1)
Design Discourse 2
Looking Closer Critical Writings on Graphic Design I, II, III, IV - various authors
Advertising: The Mother of Graphic Design Steven Heller
http://hgd-tcarter.blogspot.com/2010/03/discourse-1.html
Design Discourse 2
Seventy-nine Short Essays on Design
Michael Bierut
Why Designers Can't Think
At the start of Graphic Design there were no schools
Push for better design came from curiosity and also culture and politics
Two different kinds of schools
Process (Swiss Design) and Portfolio ('Slick' Design) driven school
Many modern influences have high school seniors wanting to be graphic designers
Process schools are driven by problem-solving
Though out process to final stage of simplicity
Portfolio ('slick') schools are driven by final product
More of a commercial end product. Focus on product design. More of a get hired fast portfolio.
Rather learn knowledge as it comes instead of knowing it in advance
Some designers fake that they know about a product or company etc.
With technology becoming more and more accessible to people and schools there are people who think they can design now that they have the programs that “designers” use. Schools are teaching the technology part more and the students then neglect the design process. Some teachers feel that by not knowing the technology it will hurt them in not knowing how to execute the design. This is fear is true, but in todays age figuring out a program enough to know the lingo and operations can easily take a weekend. Of course more in depth work will take longer to learn. Focusing on the technology could take away from the design process reversing the way design was taught in the first place.
In this picture is an example of what a 'slick' school designer might create during his or her education. There is nothing wrong with designing such products. There is however a difference in the thought process between the process designer and portfolio schools. Both create to sell its just the mentality and method behind the designing. While at the end of the day a process designer may only talk about design nonstop a portfolio designer maybe open up to other areas increasing their knowledge.
Lastly, this picture is a companies annual report. During the essay Bierut talks about how when a designer is hired, the employer just wants to know that the designer can design very well. That is not always a good thing. Some designers learn about the client as they are receivre already knowledgeable on the topic. Say someone is going to do an annual report for an accounting firm. They should already know or learn what all is involved in accounting and not just try to design an annual report based off of the images and thought that it involves money.
------------------------------------------------------------------------------
Screen: Essays on Graphic Design, New Media, and Visual Culture
Jessica Helfand
Paul Rand: The Modern Professor
Extremely serious about art and design, geometry, history and ethics, pychology, perception, and form-giving
Hated trickery, decoration, and trends
Strove for purity, efficiency, durability, clarity and purpose
Great knowledge in art history
Never showed slides
Never lectured
Never made conscious
Strong believer in grades
Started to narrow focus in courses and isolate for sharper focus and understanding of design
Many colleges agreed with the ideas and started to follow
Very blunt in his critiques
This poster created by Paul Rand for Art Directors Annual is a great example of his some of his work. It combines simplicity along with his creative use of geometry. There are no use of fancy decoration in this poster or really any of his others. It is straight to the point with no trickery even though this type of poster would not normally have any.
Here Paul Rand is teaching one of his students while he was a professor at Yale. Rand taught using the lessons he learned while he was a student. Though he never showed slides or lectured he gave either gave very detailed or blunt critques that sometimes made students leave crying. He was a strong believer in grades that it gave you something to work for. After teaching for a while he decides to make some changes to the way he taught design. He felt that there should be a narrow focus in courses and that there needed to be a more sharper isolated focus in the courses. Many of his colleges agreed with that thought and followed him as he made a change.
Rand would later go on to create verbal vocabularies in the industry as well as design systems for clients like Westinghouse and IBM. With this development he was able to adapt better to problems and creating a better design. By having this new take on work he would be able to apply this to his teaching giving him an even greater strength as being an educator.
Michael Bierut
Why Designers Can't Think
At the start of Graphic Design there were no schools
Push for better design came from curiosity and also culture and politics
Two different kinds of schools
Process (Swiss Design) and Portfolio ('Slick' Design) driven school
Many modern influences have high school seniors wanting to be graphic designers
Process schools are driven by problem-solving
Though out process to final stage of simplicity
Portfolio ('slick') schools are driven by final product
More of a commercial end product. Focus on product design. More of a get hired fast portfolio.
Rather learn knowledge as it comes instead of knowing it in advance
Some designers fake that they know about a product or company etc.
With technology becoming more and more accessible to people and schools there are people who think they can design now that they have the programs that “designers” use. Schools are teaching the technology part more and the students then neglect the design process. Some teachers feel that by not knowing the technology it will hurt them in not knowing how to execute the design. This is fear is true, but in todays age figuring out a program enough to know the lingo and operations can easily take a weekend. Of course more in depth work will take longer to learn. Focusing on the technology could take away from the design process reversing the way design was taught in the first place.
In this picture is an example of what a 'slick' school designer might create during his or her education. There is nothing wrong with designing such products. There is however a difference in the thought process between the process designer and portfolio schools. Both create to sell its just the mentality and method behind the designing. While at the end of the day a process designer may only talk about design nonstop a portfolio designer maybe open up to other areas increasing their knowledge.
Lastly, this picture is a companies annual report. During the essay Bierut talks about how when a designer is hired, the employer just wants to know that the designer can design very well. That is not always a good thing. Some designers learn about the client as they are receivre already knowledgeable on the topic. Say someone is going to do an annual report for an accounting firm. They should already know or learn what all is involved in accounting and not just try to design an annual report based off of the images and thought that it involves money.
------------------------------------------------------------------------------
Screen: Essays on Graphic Design, New Media, and Visual Culture
Jessica Helfand
Paul Rand: The Modern Professor
Extremely serious about art and design, geometry, history and ethics, pychology, perception, and form-giving
Hated trickery, decoration, and trends
Strove for purity, efficiency, durability, clarity and purpose
Great knowledge in art history
Never showed slides
Never lectured
Never made conscious
Strong believer in grades
Started to narrow focus in courses and isolate for sharper focus and understanding of design
Many colleges agreed with the ideas and started to follow
Very blunt in his critiques
This poster created by Paul Rand for Art Directors Annual is a great example of his some of his work. It combines simplicity along with his creative use of geometry. There are no use of fancy decoration in this poster or really any of his others. It is straight to the point with no trickery even though this type of poster would not normally have any.
Here Paul Rand is teaching one of his students while he was a professor at Yale. Rand taught using the lessons he learned while he was a student. Though he never showed slides or lectured he gave either gave very detailed or blunt critques that sometimes made students leave crying. He was a strong believer in grades that it gave you something to work for. After teaching for a while he decides to make some changes to the way he taught design. He felt that there should be a narrow focus in courses and that there needed to be a more sharper isolated focus in the courses. Many of his colleges agreed with that thought and followed him as he made a change.
Rand would later go on to create verbal vocabularies in the industry as well as design systems for clients like Westinghouse and IBM. With this development he was able to adapt better to problems and creating a better design. By having this new take on work he would be able to apply this to his teaching giving him an even greater strength as being an educator.
Wednesday, April 7, 2010
4/7/10 Unit 3
+Swiss Design
+Two Swiss Design Cities: Zurich and Basel
+Armin Hoffman: Design philosophy based on elemental graphic forms of point, line, and plane.
+Josef Muller Brockman: Grid Systems/Strategy, photographs and scale.
+ New/Abstract Spacial Placement starts up
+Swiss Movement had major impact on American Graphic Design
+Paul Rand: ability to identify the form or essence of a particular message. Did not follow the strict design process. Was more personal by not jumping right in.
+Sual Bass along with Paul rand defines new America Graphic Design.
+Unigrid developed a grid system in 1977 for US National Park Service
+Henry Wolf Brodovitch
+George Lois- Advertising Genius...Powerful Statements on black background gave striking visuals.
+Photo-typography
+Herb Lubalin
After every lecture we move closer and closer to graphic design as it is today. That only makes sense with moving up in years with every lecture. I say this because the elements that are used with in the past work can easily be seen in todays work. Not to be a fanboy of any sort but Paul Rand and Sual Bass are some brilliant minds that set a pedestal for logos. I have heard that other designers said Paul Rand would roll over in his grave if he found out how the new logo looks. I can understand why people would say that however after hearing why the logo was revisited it does make sense to rework it. Even if the new logo was not exactly similar to the old one with a non 3D look I think it still resembles the old iconic logo.
I am glad Swiss design worked its way into the U.S. It opened many doors to future designers as well as new possibilities in types of designs. The way Josef Muller Brockman used images as objective symbols is really nice. The examples that are shown are really simple and use the grid nicely. It makes you think, "Why did I not think of that?". It is said if a designer makes you think that then it might be something worth wild. In his case it was really worth wild. The use of photography really adds to a poster giving it emotion and a dynamic story.
+Two Swiss Design Cities: Zurich and Basel
+Armin Hoffman: Design philosophy based on elemental graphic forms of point, line, and plane.
+Josef Muller Brockman: Grid Systems/Strategy, photographs and scale.
+ New/Abstract Spacial Placement starts up
+Swiss Movement had major impact on American Graphic Design
+Paul Rand: ability to identify the form or essence of a particular message. Did not follow the strict design process. Was more personal by not jumping right in.
+Sual Bass along with Paul rand defines new America Graphic Design.
+Unigrid developed a grid system in 1977 for US National Park Service
+Henry Wolf Brodovitch
+George Lois- Advertising Genius...Powerful Statements on black background gave striking visuals.
+Photo-typography
+Herb Lubalin
After every lecture we move closer and closer to graphic design as it is today. That only makes sense with moving up in years with every lecture. I say this because the elements that are used with in the past work can easily be seen in todays work. Not to be a fanboy of any sort but Paul Rand and Sual Bass are some brilliant minds that set a pedestal for logos. I have heard that other designers said Paul Rand would roll over in his grave if he found out how the new logo looks. I can understand why people would say that however after hearing why the logo was revisited it does make sense to rework it. Even if the new logo was not exactly similar to the old one with a non 3D look I think it still resembles the old iconic logo.
I am glad Swiss design worked its way into the U.S. It opened many doors to future designers as well as new possibilities in types of designs. The way Josef Muller Brockman used images as objective symbols is really nice. The examples that are shown are really simple and use the grid nicely. It makes you think, "Why did I not think of that?". It is said if a designer makes you think that then it might be something worth wild. In his case it was really worth wild. The use of photography really adds to a poster giving it emotion and a dynamic story.
Wednesday, March 31, 2010
3/31 Unit 3
Otto Neurath
ISOTYPE Movement
International System of Typographic Picture Education
Pictorial Statistics
Ladislav Sutnar-Double page spread- horizontal
Modernism and the NY School
Graphic Design term first used in 1922
Lester Beal- Self Taught
Paul Rand
Editorial Design
Triumph of the International Style
Systems for industrial and holiday
Olympics
Hand generated type
Anton Stankowski- Swiss
The use of ISOTYPES are a higher breed of an icon. The ability to inform and teach another culture what that symbol means without them having it in their culture is true design. A pure example of this is the use of the Olympics. Educating the viewer is vital in the spread of information.
The rise of industrial design changed the way designers thought about everything from the product design to the advertising design. The introduction of the horizontal spread was a very helpful design to the viewer. Reading left to right, they had the ability to go from one page to the other instead of left and right from top to bottom. It could cause a bit more confusion as well as annoyance when looking at a range of products.
The documentary Helvetica is rather inspirational and at the same time it is teaching aid to design students. Seeing yet again is not a downside nor was it boring. I think every designer should review the video at least once a year to hear the comments mad about it. It can very easily change your mind on how you think of the type face as a whole and how to use it.
ISOTYPE Movement
International System of Typographic Picture Education
Pictorial Statistics
Ladislav Sutnar-Double page spread- horizontal
Modernism and the NY School
Graphic Design term first used in 1922
Lester Beal- Self Taught
Paul Rand
Editorial Design
Triumph of the International Style
Systems for industrial and holiday
Olympics
Hand generated type
Anton Stankowski- Swiss
The use of ISOTYPES are a higher breed of an icon. The ability to inform and teach another culture what that symbol means without them having it in their culture is true design. A pure example of this is the use of the Olympics. Educating the viewer is vital in the spread of information.
The rise of industrial design changed the way designers thought about everything from the product design to the advertising design. The introduction of the horizontal spread was a very helpful design to the viewer. Reading left to right, they had the ability to go from one page to the other instead of left and right from top to bottom. It could cause a bit more confusion as well as annoyance when looking at a range of products.
The documentary Helvetica is rather inspirational and at the same time it is teaching aid to design students. Seeing yet again is not a downside nor was it boring. I think every designer should review the video at least once a year to hear the comments mad about it. It can very easily change your mind on how you think of the type face as a whole and how to use it.
Wednesday, March 17, 2010
Four Laws of Media
Speakers
Media Laws
1. The human trait that is enhanced is hearing. The intended function of a speaker is typically to either amplify a particular sound or to be able to hear a previously recorded sound. By having speakers it improves the bodies situational awareness senses. Hearing a sound that would not be possible to hear with out a speaker such as a frequency could save lives. On emergency vehicles there are speakers that are able to make a sound louder so others can generally react in a the proper time. With out it we would have to rely on lights and maybe someone yelling "get out of the way!"
2. Although speakers are sometimes aided with an amplifier they did however replaced the metal cylinder horn of a phonograph. The main principal of the horn was to amplify the sound that came off the record. How is this an improvement? The clairty is dramatically increased compared to relying on just hearing it through a piece of metal. The scale of the speaker is a huge improvement making it portable and able to fit in small spaces. However, the old way of amplifying sound is not lost but rather have the same characteristics just improved. There are "horns". These "horns" are still used to achieve a very loud way of amplifying but the shape and build have changed to match today's technology and expectations.
3. It brought back a higher definition of entertainment. Before, the old forms of speakers did not give the best user experience. It was more of a mono, flat, unrealistic sound. Having speakers, surround sound is now possible today giving it more of a realistic sounding experience to the viewer.
4. Some pullbacks to improving speakers is that the typical user will want it to be louder therefor damaging ear drums, losing the ability to hear. Which in end will just mean you will need the speakers to be louder and louder and etc. Even to the point where you will have a hearing aid in your hear which really is a mini amplifier with a speaker. Another setback can be that everyone will rely on speakers to hear everything compared to just natural hearing and being relaxed.
In conclusion, the four laws that were expressed in the movie can really help a designer develop better for the future. Being aware of the changes and impact a simple object can have on a society can mean the difference between an angry community and a peaceful one. We are always trying to make the newest and best product out there for whatever it may be. Taking these laws into a effect and planning around them, looking at past projects that failed or succeeded meeting the criteria of each law can make a huge difference in the outcome.
Media Laws
1. The human trait that is enhanced is hearing. The intended function of a speaker is typically to either amplify a particular sound or to be able to hear a previously recorded sound. By having speakers it improves the bodies situational awareness senses. Hearing a sound that would not be possible to hear with out a speaker such as a frequency could save lives. On emergency vehicles there are speakers that are able to make a sound louder so others can generally react in a the proper time. With out it we would have to rely on lights and maybe someone yelling "get out of the way!"
2. Although speakers are sometimes aided with an amplifier they did however replaced the metal cylinder horn of a phonograph. The main principal of the horn was to amplify the sound that came off the record. How is this an improvement? The clairty is dramatically increased compared to relying on just hearing it through a piece of metal. The scale of the speaker is a huge improvement making it portable and able to fit in small spaces. However, the old way of amplifying sound is not lost but rather have the same characteristics just improved. There are "horns". These "horns" are still used to achieve a very loud way of amplifying but the shape and build have changed to match today's technology and expectations.
3. It brought back a higher definition of entertainment. Before, the old forms of speakers did not give the best user experience. It was more of a mono, flat, unrealistic sound. Having speakers, surround sound is now possible today giving it more of a realistic sounding experience to the viewer.
4. Some pullbacks to improving speakers is that the typical user will want it to be louder therefor damaging ear drums, losing the ability to hear. Which in end will just mean you will need the speakers to be louder and louder and etc. Even to the point where you will have a hearing aid in your hear which really is a mini amplifier with a speaker. Another setback can be that everyone will rely on speakers to hear everything compared to just natural hearing and being relaxed.
In conclusion, the four laws that were expressed in the movie can really help a designer develop better for the future. Being aware of the changes and impact a simple object can have on a society can mean the difference between an angry community and a peaceful one. We are always trying to make the newest and best product out there for whatever it may be. Taking these laws into a effect and planning around them, looking at past projects that failed or succeeded meeting the criteria of each law can make a huge difference in the outcome.
Wednesday, March 3, 2010
Unit 2 3/3/2010
+Paul Shoetema
+Color Overlays
+Art of Contruction
+EL Lissitzky
+Balance between the playful and the functional
+Synthetic imagery
+Post Cubism and Art Deco
+Futura
+Experiences are packaged
+Emphasized two dimensionality and iconic symbols
+E. McKnight Kauffer
+Cinema Poster
+War Propaganda
+Tactic of persuasion
+More combination of photo and graphic elements/ Russian film innovations
+Use of montage and collage
The use of propaganda posters were always interesting to me. The way the message is shown to reach the public is quite fascinating. Some of the messages today would probably be seen as something that is racist and uncalled for such as the "Montgomery Glag" aimed to Japan. The simple use of a single object and text in these posters are always intriguing. When photos are superimposed and combined with graphic elements is defiantly a new technique that has been passed on to generation and generation setting the norm for graphic design. This lesson and past one have been my favorite so far as in poster design. Very inspiring.
+Color Overlays
+Art of Contruction
+EL Lissitzky
+Balance between the playful and the functional
+Synthetic imagery
+Post Cubism and Art Deco
+Futura
+Experiences are packaged
+Emphasized two dimensionality and iconic symbols
+E. McKnight Kauffer
+Cinema Poster
+War Propaganda
+Tactic of persuasion
+More combination of photo and graphic elements/ Russian film innovations
+Use of montage and collage
The use of propaganda posters were always interesting to me. The way the message is shown to reach the public is quite fascinating. Some of the messages today would probably be seen as something that is racist and uncalled for such as the "Montgomery Glag" aimed to Japan. The simple use of a single object and text in these posters are always intriguing. When photos are superimposed and combined with graphic elements is defiantly a new technique that has been passed on to generation and generation setting the norm for graphic design. This lesson and past one have been my favorite so far as in poster design. Very inspiring.
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