Key Points:
Elementarism
Mondrain
ABCs of the Bauhaus Red, Blue, Yellow, Circle, Square, Triangle
Bauhaus was to form a new unity
Walter Gropius
Moholy Nagy "Bauhaus Master"
Typophoto
14 books of Bauhaus
Furniture iconic 20th century
Herbert Bayer
Architectonic forms
Exterior Signage
Ultimate universal alphabet
New Typography
Kinetic Asymmetry
Tschichold
After seeing the short video about the Bauhaus it is clear that they were and still have a high reputation in the design field. So many new innovation came from the school that put them way ahead in times then the common public. A great example of this is when the redesigned a house and a critic basically said that it was based off of hospital and they could never look at squares again. I can see his point about the squares, I personally do not thing I could live in a house that had nothing but squares though their reason and belief behind it is so fundamental it cant always clearly be understood.
The universal alphabet designed in 1925 is clear, simple, and has round letter forms which set it out. Bayer also argued that we "print and write with two alphabets that are incompatible in design but U&L stand for the same sound." This makes a lot of sense. Another thing that can easily be overlooked yet has a powerful impact on way things are designed today.
Wednesday, February 24, 2010
Wednesday, February 17, 2010
Unit 2 2/17/10
Key Points:
Kasimir Malevich- Suprematism
Russians coined the phrase "Cubo- Futurism"
Emergence of the Constructivist Movement
Photos has power as illustration
Revolution establishes a "professional identify"
Propaganda
Modern design tools
Russian film making/Rodchenko and Photographs
Conte Crayons
Controlled Arrangment
Grammar and Syntax
"Believe me, I know what you want"
EL Lissitzky
Cinematic Power
The "Isms" of Art
USSR Poster
Late Constructivism
Steinberg Brothers- Movie Poster Design
As we started this this section I could see more of a graphic form that is really related to today. Every class I seem to say that but this seems to the closest yet. The use of photos in work is a big part and I like doing that as well. The Russian movement really utilized posters for propaganda and brought a new level of creativity to modern design.
Steinberg Brothers defining a movie poster is really interesting as I have always been drawn to that type of design I think it would be a highlight of my career to work on such a project.
Rodchenko seemed to be the man of the century by designing so much and being so influential with his designs.
Kasimir Malevich- Suprematism
Russians coined the phrase "Cubo- Futurism"
Emergence of the Constructivist Movement
Photos has power as illustration
Revolution establishes a "professional identify"
Propaganda
Modern design tools
Russian film making/Rodchenko and Photographs
Conte Crayons
Controlled Arrangment
Grammar and Syntax
"Believe me, I know what you want"
EL Lissitzky
Cinematic Power
The "Isms" of Art
USSR Poster
Late Constructivism
Steinberg Brothers- Movie Poster Design
As we started this this section I could see more of a graphic form that is really related to today. Every class I seem to say that but this seems to the closest yet. The use of photos in work is a big part and I like doing that as well. The Russian movement really utilized posters for propaganda and brought a new level of creativity to modern design.
Steinberg Brothers defining a movie poster is really interesting as I have always been drawn to that type of design I think it would be a highlight of my career to work on such a project.
Rodchenko seemed to be the man of the century by designing so much and being so influential with his designs.
Wednesday, February 10, 2010
Unit 2 2/10/10
Key Points:
Synthetic Cubism
Graphic Design defined by poster design
Symbolic Communication
Associations with individuals (Advertising)
Realism vs Abstraction
War Posters used for marketing act of war
Montgomery Flag
Hohlwein became involved with the Nazi Party Movement
Futuraism / DADA
Typographic Materiality
Semiotics
Type as an Image
Pointless Mechanisms
Berlin DADA
MERZ
I can really see how Lucian Bernhard's work that was shown about professional identity for graphic design set the ground for distinct identities. Some examples might be too busy for todays taste however his cigarette example (Manoli cigarettes 1910) seem to really of set a president on how many identities are designed today. Something that hasnt changed for many of years. Still going off of that, the way advertisements were thought out and executed was interesting to know started back then by placing a clean sophisticated man on the Opel Car ad.
I never knew exactly where the Uncle Sam "I Want You..." poster came from. It was nice to finally learn that along with how it created a series of War Marketing ads.
Text with image back then looked very simple and in todays eyes it may seem tacky and not professional. It was really a break through with the placement of the text making an image as well as being legible. That is pretty unique.
Lastly a poster I am very fond of is Goering: The Executioner of the Third Reich, from Prague. It uses photos, text and illustration as its concept. The whole theme and feeling is really strong and powerful making it a very intriguing piece.
Synthetic Cubism
Graphic Design defined by poster design
Symbolic Communication
Associations with individuals (Advertising)
Realism vs Abstraction
War Posters used for marketing act of war
Montgomery Flag
Hohlwein became involved with the Nazi Party Movement
Futuraism / DADA
Typographic Materiality
Semiotics
Type as an Image
Pointless Mechanisms
Berlin DADA
MERZ
I can really see how Lucian Bernhard's work that was shown about professional identity for graphic design set the ground for distinct identities. Some examples might be too busy for todays taste however his cigarette example (Manoli cigarettes 1910) seem to really of set a president on how many identities are designed today. Something that hasnt changed for many of years. Still going off of that, the way advertisements were thought out and executed was interesting to know started back then by placing a clean sophisticated man on the Opel Car ad.
I never knew exactly where the Uncle Sam "I Want You..." poster came from. It was nice to finally learn that along with how it created a series of War Marketing ads.
Text with image back then looked very simple and in todays eyes it may seem tacky and not professional. It was really a break through with the placement of the text making an image as well as being legible. That is pretty unique.
Lastly a poster I am very fond of is Goering: The Executioner of the Third Reich, from Prague. It uses photos, text and illustration as its concept. The whole theme and feeling is really strong and powerful making it a very intriguing piece.
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