3/31 Unit 3

Otto Neurath

ISOTYPE Movement

International System of Typographic Picture Education

Pictorial Statistics

Ladislav Sutnar-Double page spread- horizontal

Modernism and the NY School

Graphic Design term first used in 1922

Lester Beal- Self Taught

Paul Rand

Editorial Design

Triumph of the International Style

Systems for industrial and holiday

Olympics

Hand generated type

Anton Stankowski- Swiss



The use of ISOTYPES are a higher breed of an icon. The ability to inform and teach another culture what that symbol means without them having it in their culture is true design. A pure example of this is the use of the Olympics. Educating the viewer is vital in the spread of information.

The rise of industrial design changed the way designers thought about everything from the product design to the advertising design. The introduction of the horizontal spread was a very helpful design to the viewer. Reading left to right, they had the ability to go from one page to the other instead of left and right from top to bottom. It could cause a bit more confusion as well as annoyance when looking at a range of products.

The documentary Helvetica is rather inspirational and at the same time it is teaching aid to design students. Seeing yet again is not a downside nor was it boring. I think every designer should review the video at least once a year to hear the comments mad about it. It can very easily change your mind on how you think of the type face as a whole and how to use it.