Unit 2 2/10/10

Key Points:

Synthetic Cubism

Graphic Design defined by poster design

Symbolic Communication

Associations with individuals (Advertising)

Realism vs Abstraction

War Posters used for marketing act of war

Montgomery Flag

Hohlwein became involved with the Nazi Party Movement

Futuraism / DADA

Typographic Materiality

Semiotics

Type as an Image

Pointless Mechanisms

Berlin DADA

MERZ





I can really see how Lucian Bernhard's work that was shown about professional identity for graphic design set the ground for distinct identities. Some examples might be too busy for todays taste however his cigarette example (Manoli cigarettes 1910) seem to really of set a president on how many identities are designed today. Something that hasnt changed for many of years. Still going off of that, the way advertisements were thought out and executed was interesting to know started back then by placing a clean sophisticated man on the Opel Car ad.

I never knew exactly where the Uncle Sam "I Want You..." poster came from. It was nice to finally learn that along with how it created a series of War Marketing ads.

Text with image back then looked very simple and in todays eyes it may seem tacky and not professional. It was really a break through with the placement of the text making an image as well as being legible. That is pretty unique.

Lastly a poster I am very fond of is Goering: The Executioner of the Third Reich, from Prague. It uses photos, text and illustration as its concept. The whole theme and feeling is really strong and powerful making it a very intriguing piece.