Unit 3 4/14

+ Postermodernism

+ POP is born

+ Experimental Alternative Publishing

+ Styles of Graphic Design appeal to the counterculture youth

+ Dizzying Euphoria

+ Push Pin Studios ( Milton Glasser, Seymore Chwast)

+ New Wave Typography

+ Wolfgang Weingart

+ California accepted the new wave more then East coast (tight strung/corporate)

+ From New Wave- Wide Letter spacing, bold stair stepped rules- rule lines punctuating space, diagonal type, mixing typefaces or weight changes within words type reserved from a series of bars

+ Paula Scher

+ Deconstruction

+ Ed Fella inspires "Grunge"

+ David Carason - Disruptive and disturbed

+ 80's type explosion

+ Post-Structuralism

+ Image Reads

+ High/Low Juxtaposition




Deconstruction is a very interesting movement. Never knowing that there was such a category it was really surprising to see all the work that was done. Viewing the work that was presented, it is easy to see how work lost its originality. However, while seeing very similar works that were changed a little bit, I think not being truly original is made up for how it was cleverly switched switched around such as the iPod slide that was shown. I remember reading that Apple took a reference from somewhere and made it their own. How reputable that was I do not know but, the fact that many people after viewing their ad and ran with it is impressive. Even non designers saw its impact and switched it around.

Learning about the past and the steps that were taken that got us to this point in design is powerful. Some may say it took a turn for the worst. Some may say its a growing innovation. Either way everything is tied in together and we can only learn from the past and elaborate on it.